Be Brave, Be Different

Rethink your brand

be brave. be different.

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For more than a decade, The Insights Shed has dreamed up, delivered and debriefed innovation, creativity and strategy workshops all over the world.

 We love plucking compelling claims from complex product benefits, securing the futures of brands through strategic roadmaps and generating new product and packaging ideas.

 You're already the experts.
Just imagine what you could achieve with The Insights Shed in your corner to challenge, stretch and focus.

 
THE SESSIONS WERE ENERGETIC, ENTERTAINING, VERY INFORMATIVE AND I WAS SO PLEASED WITH THE TEAM PARTICIPATION – THAT’S TESTIMONY TO THE WAY YOU HANDLED IT.
— Jennifer Cromie, R&D Director Unilever, South Africa
 

workshops

IDEATION & innovation 

For those who want to shake up the market, disrupt the category and create things consumers will love.

 

ROADMAPS & strategy

Because there's nothing more powerful than a team united around a common purpose.

 

claims & Demos

No one knows more about the science and art of bringing these powerful product promises to life.

 

packaging

It’s time to start a revolution. Think outside the box (or the pouch/bottle/packet...).

 
 
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We’ll help you look at what everyone else has seen
and think what no-one else has thought
 
 
 
It was amazing how, through working with The Insights Shed, we created such a diverse range of concepts. Having tested these, we’ve seen consumers get really excited by them, so thank you!
— Aurelie Thong // Radox Brand Manager
 
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