Rethink your brand

be brave. be different.


For more than a decade, The Insights Shed has dreamed up, delivered and debriefed innovation, creativity and strategy workshops all over the world.

 We love plucking compelling claims from complex product benefits, securing the futures of brands through strategic roadmaps and generating new product and packaging ideas.

 You're already the experts.
Just imagine what you could achieve with The Insights Shed in your corner to challenge, stretch and focus.

We had a great morning and Nigel’s input was brilliant
— Andy Falconer


IDEATION & innovation 

For those who want to shake up the market, disrupt the category and create things consumers will love.


claims & Demos

No one knows more about the science and art of bringing these powerful product promises to life.


ROADMAPS & strategy

Because there's nothing more powerful than a team united around a common purpose.



It’s time to start a revolution. Think outside the box (or the pouch/bottle/packet...).

We’ll help you look at what everyone else has seen
and think what no-one else has thought
It was amazing how, through working with The Insights Shed, we created such a diverse range of concepts. Having tested these, we’ve seen consumers get really excited by them, so thank you!
— Aurelie Thong // Radox Brand Manager